Why It Works

Postcards Are Read

• 90% of all direct mail gets read or seen[1]
• Only 11% of all newspaper ads are read. Ad sizes of 1/8 and 1/4 page are rarely seen[3]
• 85% of people who sort the mail are primary decision makers on household spending[1]

Readers Contact Advertisers

• 70% prefer mail as the way to receive unsolicited information from new vendors[2]
• 72% have replied to direct mail that contains a “buy one get one free” offer, and 63% to offers of purchase discounts[4]
• 74% expect direct mail to affect their purchasing decisions[1]
• 87% of shoppers said they would be more likely to shop at a retailer that offered coupons[6]

Advertisers Win New Customers

• 90% of advertisers using postcards continue to use them[1]
• Direct mail averages $10 in sales for every $1 invested[1]
• Direct mail is seen as the best medium for providing ROI by more than 2:1 over the second best medium, the Internet[5]
• Direct mail generates a higher percentage of Internet sales than Internet advertising, TV, and radio[2]
• Use of coupons is up by 198%[7]

1)USPS 2) Pitney Bowes 3) Simmons 4) Veritis Communications 5) Lightspeed Research