Why Affluent Boston?

Today’s leading marketers understand why direct mail is advertising’s fastest growing discipline. Affluent Boston is a local business which offers an elegant four-color postcard mailer deck designed to help your company market to the most exclusive households west of Boston.

High-End Audience, High-End Cards

• Our custom-selected mailing list includes only the 50,000 highest-valued homes in Boston’s western suburbs.
• Our beautifully designed upscale postcard deck features a sleek look using glossy, high-quality paper stock and magazine-quality color.
• To generate interest and credibility for our mailings, our cover cards always feature local cultural events and/or arts groups. The back cover features an upscale area restaurant.
• Affluent Boston offers advertisers full category exclusivity. Your advertising is not lumped in with your competition.

Targeted Audience
You reach only the people who are most likely to be your best customers. Direct mail doesn’t compete with, and is not dependent on other content like magazines, newspapers, or Web sites. Addressed mail is designed to reach an individual, unlike mass marketing messages on TV, radio, and newspapers. Your ad is like a mini billboard that gets right into your prospect’s hands, receiving their full and focused attention.

Trackable Results
Direct mail is the most accountable[1] form of advertising because it is the easiest media to measure. 76% of all postcards are read immediately[2]. A strong offer and a clear “call to action” will produce immediate results. Prospects can easily hold on to your card until they are ready to use it.

Cost-Effective
You can participate in our upscale direct mail program for less than $.08 per household. The cost is very low compared to virtually all other forms of targeted advertising, with response rates in the 0.5% to 1.5% range.[3]

Affluent Boston can offer you the best of both worlds - the high quality and overall beauty of an upscale magazine combined with the cost effective and trackable method of direct mail. We offer our advertisers placement and association with the most successful and well-known businesses west of Boston today.

Affluent Boston is a truly unique company - one that values client relationships and appreciates the opportunity to offer our assistance whenever necessary. We think that you will find that Affluent Boston truly is the best advertising vehicle available, and we welcome you to verify that statement with any and all of our advertisers.

[1] Lightspeed Research  [2] US Postal Service  [3] Guerilla Marketing by Jay Conrad Levinson