How It Works

Affluent Boston is a true “lifestyle” deck, targeting a wide range of wants and needs of consumers in some of Boston’s most affluent western suburbs. Both Affluent Boston and our consumers support local arts groups, charities and cultural events. That is why we always feature a beautiful arts group as our cover card. Our consumers also dine out frequently, which is why we always use a high-end, high profile restaurant as our back cover. By positioning these types of advertisers on our cover cards, homeowners look forward to receiving our mailings. Homeowners open the mailer and you, the advertiser, get results because your message gets seen and read. That’s why we say, “Upscale direct mail. A contradiction in terms, until now.”™

We mail your advertising message to the top 50,000 most expensive homes  in Boston’s western suburbs. This makes Affluent Boston extremely targeted and very cost effective. Other forms of media, such as television, newspapers, radio, and magazines use a "shotgun" approach to hitting the masses, where much of your advertising dollars are wasted reaching consumers who can’t afford your product and services and will neverhi be your customer. With Affluent Boston, every dollar you spend reaches your most qualified prospects.

Affluent Boston values our clients and we appreciate the opportunity to assist you in your advertising. We encourage you to do your homework and research all options available to you. We think that you will find that Affluent Boston is truly the best advertising vehicle available for the money. Feel free to call any of our Affluent Advertising references and ask them.

"Will you please include my postal address on the distribution list for the Affluent postcard packet? This group of cards is the first discount offer that represents the businesses that my friends and I patronize. I am not sure why I am not on the list, as I have seen these cards around and friends pass them on to me and I use them.

As a 10-year resident of Bend I can tell you that the discount mailer packets I have received in previous years have always been immediately thrown out without opening them due to their limited value for my household.

The Best of Bend/Affluent Advertising postcards however, because of their high quality feel and look hold up well as I carry them around awaiting my visit to the stores to use them. Usually I will make my decision to buy based on the offers in your mailing. For this reason I wish to be placed on the permanent mailing list.

Thank you for making these special offers available from the merchants I frequent. I like to get special offers and at this time in the economy, it makes all the difference as to saving that extra $$ where I spend my money. I do not need $1.00 of my next visit to Jiffy Lube, but I definitely appreciate 20% off of my next furniture purchase at Norwalk!"

-Bonnie Burman
Bend, Oregon