Frequently Asked Questions

Q. Who receives Affluent Boston?
A. Our custom-selected mailing list includes the 50,000 highest-valued homes in an exclusive selection of Boston’s western suburbs. The mailing zone includes 25 of the top 50 (and 9 of the top 10!) most affluent Massachusetts towns.

Compared to the average consumer, Affluent Boston’s consumer is
· Twice as likely to own stocks
· 82% more likely to own secondary real estate
· Twice as likely to have spent $1,000 on clothing in the past year
· Twice as likely to dine out three or four times a month
· Four times more likely to have spent $5,000 on a recent vacation
· Twice as likely to buy a new car      Source: Mediamark Research, Inc.


Q . If I advertise with Affluent Boston, must I commit to be in every mailing?
 A: Affluent Boston offers a 15% discount for annual advertisers. We recommend that you advertise annually because the more you get your name in front of the consumer, the better the results of each mailing. You will get better and better results every time you mail, but we let you decide which mailings and seasons are best for your business.


Q. How can I track my results?
A. Your special offer should provide a strong incentive for consumer response, making your direct mail campaign 100% trackable. Several companies have had success without the use of a special offer, but an attractive incentive is the most effective way to drive the customer directly to your business. Since your special offer will only be seen by Affluent Advertising recipients, you can track the results to the penny.


Q. How will I know if Affluent Boston has mailed 50,000 decks and mailed on time?
 A: Affluent Boston can provide you with a stamped postal receipt (a Federal document) from the United States Postal Service with the actual date and number of pieces mailed for verification.


Q. Why does Affluent Boston only publish a deck three times a year?
 A: This media has a four month shelf life. Consumers like to receive Affluent Boston in their homes and actually save the beautiful, high-quality postcards for approximately four months. With Affluent Boston, you will see the cards and get calls for about a four month period. About the time the cards are winding down, we are mailing another card deck.


Q. How are the ads created?
 A: We have artists on staff for the convenience of our clients. We can create an ad for your use in our deck (we reserve the rights to the use of the art we produce) or can use materials provided by you to maintain your unique branding and continuity in your marketing campaign.


Q. Do you have letters of recommendation available for review?
 A: Absolutely. It would be our pleasure to show you our many letters of recommendation from advertisers all over the country and locally. This way, you can see advertisers with similar businesses and the results that they received when advertising with us.


Q. Does every advertiser offer some kind of discount for the ad?
 A: We recommend that all advertisers offer some form of incentive for the consumer. Our consumers are not “coupon clipping” types, but a compelling offer coupled with a strong “call to action” will enable you to track your ROI to the penny.