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Affluent Boston is a locally based business that produces an upscale, glossy, four-color, large format postcard mailer deck. We marry the beauty and quality of a high-end magazine with the cost effectiveness and trackability of direct mail.
Our unique advertising product is mailed, by name, to the 50,000 highest valued homes in Boston’s western suburbs. The mailing zone includes 25 of the top 50 (and 9 of the top 10!) most affluent Massachusetts towns.
Affluent Boston is cost effective. Unlike newspapers, magazines and radio advertising, every dollar you spend reaches your most qualified consumers.
Affluent Boston supports local arts groups, charities and cultural events. We always feature one of these on our cover cards, and a popular upscale restaurant on our back cover position, giving us instant credibility. Consumers like to receive our mailers in their homes because our packaging is upscale; they open it up and see products and services that fit their lifestyle. We have taken the "junk" out of direct mail. |
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